The Author
Sam is passionate about helping people
drive sales which begins by making First Contact
When training and speaking he brings a depth of business acumen and
experience to the room that all levels of business understand.
Sam has highly developed marketing and business skills gained from many years in very senior sales and marketing positions with the Coca-Cola Company and Nestle where he, delivered profit, sales and share growth, leading sales and marketing teams both in Australia and Asia. As a board Director and the Client Services Director of DDB Sam managed the advertising for St George Bank, Dairy Farmers, Budweiser, The Wrigley Company, Austar, Microsoft, Compac, Windscreens O’Brien, The Daily Telegraph,
NSW TAB and Franklins. In 1999 Sam started his own marketing consultancy "Bouttime" his current clients include Nestle Peters Australia (ice-cream), Jim Beam Brands Australia, Coca-Cola Amatil, Sanitarium, NRMA M&S, World Youth day 08, Global Brands Australia, KFC Asia, Montec, Residex, Bevwizz, Sales Success, Bluepod media (UK), IMI Cornelius, and NSI Technology, Mint Wireless, www.betterdeal.com.au
His fun spirited approach to life is inviting and infectious.
His pragmatic focus on what actually works is a relief to work with.
He has sold products and services, chased new business all his career.
Sam believes he has been selling in every role he has had in his working life.
"you sell ideas to your boss, holiday options to you wife and make cold calls selling
software all within a few hours, without thinking about it too much, imagine how much
better the result would be if some planning preceded the action"
Sam has learnt the tough lessons since making his first cold calls in
1986 and constantly looks for ways to improve, hence... First Contact
