"When the new client list is short" "When each client is vital"
In business we all sell, ideas products and services,
ourselves to our boss, our staff, to HR, our partners no matter.
Almost all sales aids assume you have the meeting or the audience set to listen, that assumption is false.
May times the hardest part is getting the first meeting or the First Contact to happen.You can't successfully sell if you cant make an impact from the first moment you interact with a prospect.
First Contact helps anyone about to introduce a new idea or product become much more successful.
There are simple disciplines and process methods in First Contact which will improve everyone's chances of communicating effectively or being set up for a much more successful sale.
"The basic premise behind First Contact is that the process, discipline, and skills employed to produce outstanding TV advertising creative, can be applied to the goal of winning B2B new business."
Too many salespeople are stuck on the old-school sales culture of being the "rugged individualist" and "going it alone."
I, too, have been pushed around by bosses, and I have felt the necessity to sell. Sure I had a "GO" strategy, but in truth, that is more a tragedy than a strategy.
I stoped and thought about the sales process and the stages I found difficult, looked at my 30 years of experience selling and came up with solutions. These solutions centre on the need to think of the person you are selling to first rather than your needs and the sales success rate begins to improve immediately.